About Bjaf
Bjaf began in 2020 from a small apartment in Denmark, where we sold dog equipment from multiple well-known brands. Our goal was to make high-quality products accessible and affordable for dog owners. Thanks to rapid growth, we expanded quickly, changing warehouses three times in the first year to keep up with demand.
In 2023, we launched our very own brand, Bjaf, focusing exclusively on dog grooming tools. Today, we are proud to serve over 100,000 happy customers in 25+ countries, providing stress-free, easy-to-use grooming solutions that help dogs look and feel their best.
2020 - The Beginning
We started our journey with www.totteland.dk in 2020 from a small apartment in Denmark (that's me on the floor, counting), selling dog equipment from trusted brands. With just 36 products and a big passion for dogs, we aimed to make high-quality gear accessible for every dog owner.
2020 - Growing Fast
As demand grew rapidly, we quickly outgrew our small space. To keep up with the increasing number of orders, we moved warehouses three times in the very first year, ensuring our customers got their products on time.
2020 - Scaling Up
By the end of 2020, our operations had expanded significantly. A larger warehouse became our new home, giving us room to organize, pack, and ship products more efficiently, all while continuing to serve our growing community of dog owners.
2021 - A Strong Foundation
With a fully operational warehouse and a loyal customer base, 2021 marked a year of growth and refinement. We expanded our product range, improved logistics, and strengthened our position as a trusted destination for dog owners across Denmark. By the end of 2021, we were the second biggest online store with dog supply in the country.
2023 - Launching Bjaf
In 2023, we took a big step forward by creating our own brand: Bjaf. Focused entirely on dog grooming tools, Bjaf was born from our desire to simplify at-home grooming with high-quality, easy-to-use products designed for both dogs and their owners.
2024 - Going Global
By 2024, we had grown beyond Denmark, serving customers in over 25 countries. With 100,000+ happy customers, Bjaf continues to make dog grooming simple, stress-free, and affordable—because every dog deserves the best care.